Families in India, more often than not rely on men to manage money. With women taking charge of their finances, they are still unaware where are the family finances are invested? With growing uncertainty around the world, women need to actively participate in money management. Do women need financial advice for themselves? Gender inequality has long been a subject of debate – From pay scales to patriarchal mindset to patronization. Women have completed missions to space but we still struggle to find our standing at every step of life. Women and men both have their own way of thinking and living. One cannot substitute the existence of the other. All women ask for is to be treated if not better as an individual, with the same respect for their actions as one would have for their male counterparts. Financial planning is important for men and women, but should there be separate and different rules for women? Should women be offered special and specific instruments and advice to manage their money?  

Like the flip and flap of the coin, there is a divided view on this topic. All in all, women desire to be economically empowered, in command of their own finances as opposed to debt or codependency commanding it. Women strive to achieve real financial freedom and their money working as hard for them as they worked to earn it. What do women really want? Read on to find out.

1. Financial Advice Delimited By Gender

Money is not an outcome of gender bias. Women and Men both have to pay bills, earn to fulfill their goals and save to secure their finances. Why should money management be any different for men and women? If a woman were to invest in a stock, her goal may be different but chances are she will buy the same in demand stock as any other man. 

2. Level Headed Financial Solutions

Traditionally the norm has always been that men make money and manage it. Women have never been professed or encouraged openly to talk about finances. Last few decades have seen a drastic change in this approach. There is still a long way to go. Women only ask and desire to be met with an advisor whose financial planning approach is rational, keeping their financial standing, wants and needs in place.

3. Strip Away All the Baloney 

When you cut the faff, you unearth what really matters. Women are often bombarded with communication that emphasize the need to opt for women specific money management. As much as women understand women better, women have different priorities than men – for example many women wish to take a sabbatical after childbirth. All they want is to enjoy the new phase without having to worry about finances or losing job opportunities. 

4. Encourage Money Management as much as Health Management

Health is the real wealth. In alignment to this, we encourage health management without a gender bias. Even though products are catered to suit individual body necessities, specialists treat a disease. They don’t bias the treatment basis gender unless there is a need to.  Corona affects people; it does not show favoritism to men or spread by gender. 

5. Money Management in Best Interest.

Women are often more thoughtful and strategic when it comes to investing, whether for retirement or any other purpose. They’re concerned about helping themselves, but they also want to know how many people they will benefit by investing. They want to know how they will care for their loved ones with their money. They understand how to foster growth because they’re natural nurturers — they can tuck away a nest egg and care for it until it’s ready to hatch.

What women really want is money management that is in their best interest. That is catered to their individual wants, lifestyles and more importantly age and goal appropriate priorities. That said, money is money. As I said before, money doesn’t have gender or emotions. Women and men aren’t dealing with a different beast or economy, but their  ways of  approaching and tackling it is often different.  That’s why each person must find a financial advisor they trust and feel comfortable working with.

Let me just tell you, as a woman in the financial industry, having  worked with other women, I found they were receptive to advice, smart, savvy, and forward-thinking. Always open and candid. Best of all, women are intuitive. When women trust their gut, it never steers them wrong. They definitely have the capacity to talk about more than just shopping, credit cards, and budgeting. They simply need to feel a connection and a special kind of attention. The truth is, women want a financial advisor who thinks as they do. They look for a financial advisor who listens carefully, respects them and never talks them down. The financial Advisor has to  explain everything in clear detail and address their  concerns, rather than smothering them with jargon or credentials. 

So ladies  certainly you aren’t alone in your financial needs as a woman (or as a human being), so stand up for the quality financial planning you need!